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Customised Sales Training and Tailored In-house Programs

Your business. Your needs. Our expertise.

George James - Tactical Selling Skills

George James - Tailored In House Programmes


Are you facing a set of unique challenges within your business? Or do you need to upskill multiple team members? Maybe you need a training course that aligns with your existing sales process and commercial language? 

Then we can bring our sales and commercial expertise to you with our tailored, in-house programs and customised sales training. We take the time to understand your business motivations, values, and processes and ensure our bespoke training plan aligns with your overall business goals.

Book a free consultation.



Why choose a tailored program?


There’s numerous reasons for choosing a bespoke commercial training program or a customised sales training program with george james ltd.

If you or your business are facing specific challenges or you have particular learning outcomes for your team, then we can align a tailored in-house training programme with those precise needs. 

Our in-house, tailored training programs can be built around your:

Existing sales process & commercial language


We'll work with your existing sales process, reference the use of your CRM system and take into account your forecasting guidelines. 

Tailored sales & business strategy


We'll take the time to understand your strategy and ensure our training supports the execution of your strategy.

Standards for performance & behaviour


We'll consistently reference your standards to ensure your people can clearly see what's expected of them and encourage their personal development.


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“I really enjoyed the training, and it was exactly what I needed! I am already making plans to incorporate what I learned into my plans for the year and I am sure it will have a positive impact on my output. I'd give the session a 10/10 all around as I can't think of anything I would change.”
Americas Business Development Manager

What type of training can we deliver?


From effective management of the sales process and successful qualification of new leads to accurate generation of forecasts, we can deliver customised training across a wide range of topics. 

Take a look at some example modules.




What can you expect from us?

You’ll meet our training team

You’ll meet with our training team so we can get to know your organisation and business strategy, understand your needs, identify any challenges and define the learning outcomes. Since all our trainers have had long and successful careers in the science and technology industry, you can be confident that we’ll thoroughly understand your business and be able to scope out your project quickly and effectively.

 We’ll create your training program

We’ll put together a tailored training program that addresses your unique challenges and aligns with your business goals and desired learning outcomes. If required, we can work with your existing sales process, reference and reinforce the use of your CRM system, take onto account your forecasting guidelines, and emphasise your standards of performance and behaviour.

 You'll review the proposal

Once we’ve put together a proposed training program, you can review the contents and ensure all of your training outcomes are interpreted correctly. If there’s anything you’d like to change or add, we welcome the feedback and can adapt to your needs. 

 We'll be flexible around your business priorities

Whether you want training delivered remotely, in person, or a combination of both onsite and offsite, we can make it happen. If the training program spans multiple days, we can deliver training at a cadence that suits your business. We’re super flexible and will make sure that training delivery is smooth and straightforward.  

We'll follow up

After your training program has been delivered, we’ll continue to support you and your team. We know that a lot of what’s taught in the classroom can be quickly forgotten if not revisited. That’s why we’ll help you review your training and 

embed the teachings so as to permanently change the behaviour of your team members – as well as show senior colleagues how to continue to motivate action in their team. 


Meet the trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs. 


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.

We know the ins and outs of the science and technology industry

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


Have a question about one of our services?


Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email and we’ll get right back to you. 

Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1494 867655


"We reached an all time high in sales margin in Q4 and that our team was nominated as a “role model” in ASP increase in the international team (EU & Asia). We increased sales margin by several percent points compared to Q4 last year.”
Director of Sales