What makes us different?

We specialise in science and technology markets.

We recognise that training providers can’t understand the nuances of every industry and market. That’s why our training is specifically tailored towards the science and technology marketplace and is taught by people who know the industry inside well.

We understand your market.

We appreciate your customers.

We recognise your challenges.

Who are we?

Founded in 1998 to develop and empower sales and commercial professionals, george james Ltd. is a specialist training provider for those in the science and technology marketplace. We bring together decades of knowledge and experience to design and deliver training, coaching and mentoring that helps you achieve the results you want.

If you’re lacking the time or resources to train your team or if you’re tired of wasting budget on training with generic providers that doesn’t translate to results, then we’re here to help. With our range of flexible and tailored training programs, we’ll give you relevant, practical, and actionable skills that will immediately boost your confidence and performance.

Discover the right training program for your business now.

Our Services

We understand that training needs to produce knowledge and skills that your people can use to have an immediate impact on your bottom line. Our training is designed to be easily digestible and highly practical, so you’ll see a tangible ROI as soon as the training ends - all in a format that works for you and your business.

We're passionate about your success

And it shows. Over 90% of customers have engaged George James Ltd on five or more projects. The high ratio of repeat and referral business is one of our proudest achievements.

We deliver results

We understand that training needs to produce knowledge and skills that your people can use to have an immediate impact on your bottom line. Our training is designed to be easily digestible and highly practical so you’ll see a tangible ROI as soon as the training ends.

We fit into your schedule

We appreciate that you're busy. With that in mind, we're extremely flexible offering classroom, remote or hybrid training at times that fit in with your schedule.

Our flexibility also extends to our training content. We can adapt our material on-the-fly to address your current challenges and ensure our training is always aligned with your overall business goals.

Plus, we won't waste your time. With a team of trainers who have an intricate knowledge of the science and technology marketplace, you can be confident that we'll be able to quickly and effectively scope out your project.

We work with you, as partners

We know training isn’t just a one-day exercise. That’s why we think follow-up is really important. We’ll work with you as partners after your training program ends to make sure you put the training into practice and, most importantly, see the results you want.

Our Framework

WINN is a flexible approach designed for sales professionals in complex markets.

WINN Selling helps sales teams sell smarter by developing the right mindset and tools for success. It provides a clear and structured but flexible way to approach sales without unnecessary complexity.

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WINN Selling helps sales teams sell smarter, providing a clear and structured but flexible way to approach sales without unnecessary complexity.

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Developed by leaders with extensive experience, WINN Coaching provides a clear framework for coaching conversations that is flexible, focused, and rooted in real-world industry knowledge.

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WINN Leading is our leadership development framework designed to help you grow into a leader who can guide teams with clarity and confidence.

Learn From The Best

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.

“Thank you very much for all of the training sessions since August! I received a lot of great feedback from our Sales Team members about all that they have taken away from the trainings. The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations. The team very much enjoyed everything, and appreciate that you made it fun! We are all much more equipped than before!"

Larry

Associate Director of Sales

"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"

Sarah

Technical Sales Manager

"Pru's Sales Leadership Programme is insightful, well structured, and there is a story to give the real-world context for every example. You come wanting to put everything into action, but the course helps you to channel your enthusiasm and energy into some achievable short and medium-term goals. All in all, an incredibly valuable experience."

Phil

Research Sales Manager