About Us

Who are we?

George James - Life Sciences Sales Coaching

George James - Customised Sales Training Theory


Founded in 1998 to develop and empower sales and commercial professionals, george james Ltd. is a specialist training provider for those in the science and technology marketplace. We bring together decades of knowledge and experience to design and deliver training, coaching and mentoring that helps you achieve the results you want.  

If you’re lacking the time or resources to train your team or if you’re tired of wasting budget on training with generic providers that doesn’t translate to results, then we’re here to help. With our range of flexible and tailored training programs, we’ll give you relevant, practical, and actionable skills that will immediately boost your confidence and performance.

Discover the right training program for your business now.




What makes us different?


We specialise in science and technology markets

We recognise that training providers can’t understand the nuances of every industry and market. That’s why our training is specifically tailored towards the science and technology marketplace and is taught by people who know the industry inside well.


We understand your market.

We appreciate your customers. 

We recognise your challenges. 



Stay in the know

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“The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations.”
Associate Director of Sales

We deliver results

We understand that training needs to produce knowledge and skills that your people can use to have an immediate impact on your bottom line. Our training is designed to be easily digestible and highly practical so you’ll see a tangible ROI as soon as the training ends. 


We fit into your schedule

We appreciate that you're busy. With that in mind, we're extremely flexible offering classroom, remote or hybrid training at times that fit in with your schedule. 

Our flexibility also extends to our training content. We can adapt our material on-the-fly to address your current challenges and ensure our training is always aligned with your overall business goals. 

Plus, we won't waste your time. With a team of trainers who have an intricate knowledge of the science and technology marketplace, you can be confident that we'll be able to quickly and effectively scope out your project. 

We work with you as partners

We know training isn’t just a one-day exercise. That’s why we think follow-up is really important. We’ll work with you as partners after your training program ends to make sure you put the training into practice and most importantly, see the results you want.


We're passionate about your success

And it shows. One of the company’s proudest achievement is the high ratio of repeat and referral business, with over 90% of customers having engaged george james ltd on at least five projects.  


george james - open programmes - medium


We deliver bespoke training that is science and technology centric. So if you work in life sciences, diagnostics, biotechnology, laboratory and process analytical, clinical, medical technology or precision industrial sectors, our training programs can help your sales and commercial professionals accelerate their development. 

Everyone can reap the benefits of training. Whether you’re a sales representative, an application or support specialist, a manager or director, or a service engineer our training and coaching programs are tailored to help you reach your individual and business goals. 

Discover our range of open programs, tailored in-house programs and one-to-one coaching and mentoring programs.


Meet the trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs. 


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.


Jayne Green


As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.


Christian Walter


Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


Have a question about one of our services?


Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email training@georgejamesltd.com and we’ll get right back to you. 

Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1697 744804


"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"
Technical Sales Specialist