Sales Management & Leadership Development Programme
Classes are held multiple times throughout the year, in the idyllic grounds of the Chesterford Research Park. We include lunch and refreshments throughout the day.
From finding your leadership style, motivating your team and giving them feedback to developing strategic business plans, delivering accurate forecasts and hiring talent, our sales
management and leadership development program provides you with the springboard to becoming a great sales manager.
This is a 4-day programme split into 2 days of classroom training with an 8-week break, followed by a further 2 days of classroom training.
With eight people reporting to me, stepping into my first sales manager role was challenging to navigate – mostly because I received zero guidance, training or coaching. This course combines all the knowledge that would have made my transition to a sales manager position a lot easier - and a lot less daunting.

Who Should Attend?
What You Will Learn
Build the mindset, habits and time management skills that underpin strong leadership, and know when to lead versus manage using the Situational Leadership Model.
Coach and develop your team through the GROW model, structured 1:1s and effective delegation.
Set clear direction with sales and business plans, KPIs and OKRs that align activity with organisational goals.
Manage pipelines and forecasting for sharper accuracy, and handle difficult conversations and performance issues with professionalism.
Assess and build team capability through competency frameworks, and apply best practice in recruitment, selection and retention.
Lead your team confidently through change, and leave with a personal development plan to keep growing beyond the programme.
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Programme Agenda
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Day One | Leading and exploring yourself as a sales leader
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Introduction and programme objectives
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Expectations and personal goals
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The role of the modern sales leader | Leading through influence rather than authority
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Using KPI’s and dashboards effectively
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Sales and business planning
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Prioritisation and solving the sales manager's time dilemma
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Personal action plan
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Day Two | Leading sales performance
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Review
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Effective delegation
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Coaching fundamentals, the GROW model
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Practical coaching exercise
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Team motivation
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Using the situational leadership model
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Pipeline management
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Achieving forecast accuracy
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Practical exercise
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Personal action plan
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Preparation for Day 3 report back
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Day Three | Developing people through coaching
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Participant report-backs
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Coaching practice
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Conducting difficult conversations
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Giving effective feedback
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Running impactful 1:1 meetings
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Personal action plan
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Day Four | Building a High performing team
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Sales competency model
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Recruiting and selecting talent
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Retention and development
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Leading change
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Managing upwards and stakeholder management
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Creating a high-performance culture the growth mindset
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Learn From The Best
