The Luxury of Choice is a B2B podcast, proudly brought to you by the training team at George James Ltd. Every month, you can count on our team of experienced sales professionals and trainers, hosted by Steve Vaughan, to guide you through some of the most important aspects of B2B selling.

Consider it your trusty monthly guide to B2B sales, where we’re not just dishing out advice but also sharing our own stories and experiences—warts and all. We're talking about the good, the bad, and the ugly aspects of the sales game. Having been in the business for a combined total of over 100 years, you can rest assured that anything shared is backed by plenty of experience.

Tune in and soak up the wealth of sales wisdom that can empower you to take your professional journey to the next level. You're in for some great insights and a good dose of fun along the way!

Remember to email us your queries, questions & selling challenges:

Learn From The Best

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.