The Luxury of Choice

A B2B Sales Skills Podcast


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The Luxury of Choice is a B2B podcast, proudly brought to you by the training team at george james Ltd. Every month, you can count on our team of experienced sales professionals and trainers, hosted by Steve Vaughan, to guide you through some of the most important aspects of B2B selling.

Consider it your trusty monthly guide to B2B sales, where we’re not just dishing out advice but also sharing our own stories and experiences—warts and all. We're talking about the good, the bad, and the ugly aspects of the sales game. Having been in the business for a combined total of over 100 years, you can rest assured anything shared is backed by plenty of experience. 

Plus, our mid-month episodes offer a special treat as we welcome industry experts and thought leaders who join us for some lively conversations. They bring fresh perspectives and innovative approaches on the ever-evolving B2B landscape.

Tune in and soak up the wealth of sales wisdom that can empower you to take your professional journey to the next level. You're in for some great insights and a good dose of fun along the way!

Remember to email us your queries, questions & selling challenges:

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What our listeners are saying...


"I have now listened to the podcast and I found it hugely inspiring...Just perfect for anyone new to learn or someone with experience to be reminded! Thank you and your team for this great piece!"

"I'm just listening to the podcast's great, I'm really enjoying this and I'll be adding it to my sales meeting tomorrow! Some great reminders in here that we can really use!"

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“The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations.”
Associate Director of Sales

Meet the trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs.  


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.


Jayne Green


As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.


Christian Walter


Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


Have a question about one of our services?


Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email and we’ll get right back to you. 

Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1697 744804