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Book your george james Open Program training here.

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george james - open programmes - tacticall selling skills

Tactical Selling Skills



If you’re new to sales, just started a new role or need a refresher, our tactical selling skills programs covers the fundamentals of good selling. You’ll learn how to navigate highly-competitive and complex.


george james - open programmes - advanced strategic selling skills

Advanced Strategic Selling Skills



Are your sales stagnating? Your breakthrough starts here. Build on your foundational sales and commercial skills to generate more leads, deliver more accurate sales forecasts, better manage complex sales and more with our advanced strategic selling open program.



george james - open programmes - sales management & leadership development

Sales Management & Leadership Development


Learn how to inspire your team to take responsibility, develop strategic business plans, deliver accurate forecasts and hire great talent in our sales management and leadership development program.



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Selling Skills



If you’re a social media sceptic, you’re not alone. If you’re looking to unlock the secrets to sales success in the digital age, we can help. With our social selling workshop, you'll leave feeling equipped to exploit the treasure trove of sales opportunities available on social media platforms.


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Selling Through Distribution Partners


Channel partners, comprising resellers, affiliate partners, distributors, value-added providers, and independent retailers, play a pivotal role in technical sales. Using channel partners allows a business to access markets and customers that would otherwise be impractical or prohibitively expensive to reach through direct sales.



Book individual modules >

George James - Tailored In House Programmes

Need a tailored solution?


Are you facing a set of unique challenges within your business? Or do you need to upskill multiple team members? Maybe you need a training course that aligns with your existing sales process and commercial language? 

Then we can bring our sales and commercial expertise to you with our tailored, in-house programs and customised sales training. 


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Meet the trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs. 


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.


Jayne Green


As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.


Christian Walter


Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


Have a question about one of our services?


Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email and we’ll get right back to you. 

Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1697 744804


"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"
Technical Sales Specialist