Social Selling Skills
Social Selling for Field Sales Professionals
If you’re a social media sceptic, you’re not alone. In the world of science and technology sales, the power of social media is not often used to its full potential. Social media and social selling is an extremely effective tool for marketing at the company-level but it’s also an invaluable resource for sales professionals to prospect, generate leads, and grow their sales.
If you’re looking to unlock the secrets to sales success in the digital age, we can help. With our social selling workshop, you'll leave feeling equipped to exploit the treasure trove of sales opportunities available on social media platforms.
What will you learn?
Our social selling workshop is designed to take you from social recluse to social superhero. You’ll learn how effective and proactive use of social media (with focus on LinkedIn), can add to the traditional ways of prospecting and lead generation. By the end of the program, you’ll know how to:
Check out the full agenda and learning objectives below.
Introduction to Social Selling
What is social selling? Any why it's not just marketing's job?
Why LinkedIn is an indispensable tool for selling in the digital age.
Tailored your 'digital suit'
How to present your professional profile.
Content & Social Selling
The importance of sharing content
Curating vs. Creating Content
LinkedIn Lead Generation
Inbound vs. outbound lead generation
Using LinkedIn for effective lead generation
Using LinkedIn Tools such as LinkedIn Messenger and Sales Navigator
Leverage search and data to find, follow and engage leads.
Review key learning points
Setting realistic goals
"I’d recommend the course to anyone new to sales and even those who are more experienced looking for advice. Excellent all round! It was all delivered with good humour whilst being light-hearted and engaging but more importantly, very informative about the sales world."
When and where?
The social selling skills open program is located in the stunning grounds of the Chesterford Research Park. Lunch is included as well as free refreshments throughout the day.
We run the social selling skills program multiple times throughout the year.
Book now to find a time that suits your schedule.
Who should attend?
Whether new to the world of social selling or seeking new skills to enhance your current efforts, our social selling open program can help field sales professionals and sales managers operating in the science and technology marketplaces.
Meet the trainers
Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs.
Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring.
As a senior trainer, Steve runs both the open and tailored training programmes covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching.
Before spending 30 years in sales, sales management and general management roles, Steve graduated with a bachelors in chemistry and spent several years working in the synthetic organic chemistry world. This blend of science and commercial experience allows Steve to provide unique insight into life science, analytical instruments, general laboratory equipment and precision industrial sales.
Steve has a particular interest in channel/distribution management and hybrid remote/face to face selling. In addition to his roles and responsibilities at george james ltd, Steve is a co-director of a wedding photography business, which has sparked a curiosity into the power of social selling.
“In my previous life as a sales leader, I discovered that facilitating my team members to grow and develop was a big passion of mine. This led me to a successful career in sales training. I firmly believe that with the right approach and support we can all achieve our potential – and even surpass our own expectations!”
Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.
Have a question about one of our services?
Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email firstname.lastname@example.org and we’ll get right back to you.
Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1494 867655
“The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations.”