Inspirational Channel Partner Leadership

Channel Partner Management Training

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Communicating with channel partners effectively is essential to ensuring a strong, trusted and mutually profitable business relationship where business goals align and long-term growth is secured.  

With our channel partner management training you’ll learn and practice the different leadership styles and communication techniques needed to build and manage effective working relationships that build trust, add value and avoid conflict. 

Please see session dates & times in the table below. 



Session 1: 3rd October 2023 - 09:00 - 11:00 (BST) / 08:00 - 10:00 (UTC)

Session 2: 10th October 2023 - 09:00 - 11:00 (BST) / 08:00 - 10:00 (UTC)

Session 3: 17th October 2023 - 09:00 - 11:00 (BST) / 08:00 - 10:00 (UTC)

Session 4: 24th October 2023 - 09:00 - 11:00 (BST) / 08:00 - 10:00 (UTC)

Session 5: 31st October 2023 - 08:00 - 10:00 (GMT) / 08:00 - 10:00 (UTC)

Session 6: 7th November 2023 - 08:00 - 10:00 (GMT) / 08:00 - 10:00 (UTC)

Session 7: 14th November 2023 - 08:00 - 10:00 (GMT) / 08:00 - 10:00 (UTC)

Session 8: 28th November 2023 - 08:00 - 10:00 (GMT) / 08:00 - 10:00 (UTC)

Sign up to our Mailing List to find out new dates for our Inspirational Channel Management Programs!

What will you learn? 

The inspirational channel partner leadership open program shows you how to generate positive action in your channel partners by mastering the skills of communication and motivation. 

Optimise your channel partners' development by appropriately applying situational leadership techniques. 

Fine tune your channel partners' performance by learning to give constructive feedback without direct authority and mastering the more challenging conversations.

Secure long-term growth by building trust through effective communication and working closely with partners to develop and execute investment strategies. 

Achieve your business goals through exerting positive influence and gaining the support of your channel partners.

Maximise business success by appropriately managing risk and planning for contingency.

And so much more...

Check out the full agenda and learning objectives below.

Program Agenda

Our inspirational channel partner leadership open program is delivered as a remote course across 8 sessions (1 each month) and in partnership with Biochannel Partners. It teaches professionals the skills needed to lead and inspire distributors, agents and manufacturers representatives in the science and technology marketplace.

Session 1

Introduction and setting the scene.

Scaling in your role from manager to leader.


Session 2 

Practices of leaders who inspire trust.

Building long-term relationships with your channel partners.


Session 3 

Influencing channel partners to focus on our products.

Understanding the impact of power imbalances.


Session 4

Choosing the appropriate leadership style for the situation.

Delegating, directing and supporting channel partners.


Session 5

Coaching channel partners.

Giving constructive feedback. 


Session 6 

Planning with channel partners to manage change.

Alignment of plans for long term growth.


Session 7 

Handling difficult and crucial conversations.

Managing risk and contingency planning.


Session 8

Delegate presentations on application of key learnings.

“The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations. The team very much enjoyed everything, and appreciate that you made it fun! We are all much more equipped than before!”
Associate Director of Sales

When and where?

The inspirational channel partner leadership open program is delivered remotely and is run multiple times throughout the year.

Book now to find a time that suits your schedule. 

Who should attend?


This open program is designed for anyone who spends a significant amount of time working with channel partners and has no previous ‘formal’ training or is looking for a new approach to remotivate and expand your network. 
Any member of your team who has significant interaction with your channel partner network will benefit from attending the inspirational channel partnership open program. This includes channel partner, export and distributor managers, international marketing and product managers as well as some support (service, applications, technical) managers.


Need more information?


If you have any questions, need more information, or would simply like to chat – we’d love to hear from you.


Meet your trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs.  


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.


Jayne Green


As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.


Christian Walter


Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


Have a question about one of our services?


Not sold on sales training quite yet? If you want a little more information or just fancy a chat about our services, fill in the contact form or send us an email and we’ll get right back to you. 

Or sometimes it’s easier to just pick up the phone and give us a call on: +44 (0) 1697 744804


"I’d recommend the course to anyone new to sales and even those who are more experienced looking for advice. Excellent all round! It was all delivered with good humour whilst being light-hearted and engaging but more importantly, very informative about the sales world. I found george james’ course to be incredibly helpful in many ways, but what really came through was how experienced Pru Layton is in all aspects of life science sales and how she had an excellent answer to any challenge faced!"
Sales Executive