George James - Customised Sales Training Theory


Tired of sales training theory?

So are we.

It’s one thing knowing the theory behind making a successful sale but it’s another putting it into practice. Unlike generic sales training programs, we put less emphasis on the methodology and more focus on practical solutions. 

With one of our sales training programs you’ll walk away with not only a better understanding of sales theory but also the knowledge and skills to make an immediate impact on your bottom line through more effective implementation.

Find out more about our one to one, tailored and open training program options.





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Learn from us

george james - open programs

Open Programs



Is it hard to find the time to train? Has your training not generated the outcomes you desire? Do you rely on a few top performers to reach targets? Whether you have new recruits or experienced commercial professionals, our range of highly-interactive open programs are tailored to drive higher performance.

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Tailored In-house Programs


Every business and individual will face unique challenges. That’s why we offer tailored in-house programs where your personal requirements shape the course content; providing you and your team with the right skills and solutions to meet your and your businesses’ desired outcomes. 


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1:1 Coaching & Mentoring


Whether you’re a new or experienced director, manager, or team leader, keeping pace with an ever evolving science and technology market and increasingly high demands can be tough. With personalized, one-to-one support from a member of our experienced team, we can help you successfully navigate your unique business challenges. 

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"Pru's Sales Leadership Programme is insightful, well structured and there is a story to give the real world context for every example. You come wanting to put everything into action but the course helps you to channel your enthusiasm and energy into some achievable short and medium term goals. All in all, an incredibly valuable experience."
Research Sales Manager
"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"
Technical Sales Specialist
“Thank you very much for all of the training sessions since August! I received a lot of great feedback from our Sales Team members about all that they have taken away from the trainings. The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations. The team very much enjoyed everything, and appreciate that you made it fun! We are all much more equipped than before!”
Associate Director of Sales

Meet the trainers


Jonathan Cooper


Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs.  


Pru Layton


Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the open programs and in-house tailored training programs as well as offers one-to-one coaching and mentoring. 


Steve Vaughan


As a senior trainer, Steve runs both the open and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 

george james Ltd. - Training Team - Pascal Le Floch-Riche

Pascal Le Floch-Riche


Pascal runs both the open programs and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.


Jayne Green


As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.


Christian Walter


Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.

We know the ins and outs of the science and technology industry

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.


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