Meet our trainers.
Learn from the best.
Steve Vaughan
Director
As director, Steve Vaughan runs both the scheduled training courses and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching.
Before spending 30 years in sales, sales management and general management roles, Steve graduated with a bachelor's in chemistry and spent several years working in the synthetic organic chemistry world. This blend of science and commercial experience allows Steve to provide unique insight into life science, analytical instruments, general laboratory equipment and precision measurement industrial sales.
Steve has a particular interest in channel/distribution management and hybrid remote/face-to-face selling. In addition to his roles and responsibilities at George James Ltd, Steve is a co-director of a wedding photography business, which has sparked a curiosity into the power of social selling.

Jonathan Cooper
Director
Jonathan Cooper co-founded George James Ltd. in 1998 with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one to one coaching and mentoring programs.
“I started george james ltd. because I am passionate about coaching and training. Throughout my career and now, as a coach, I see the immediate, significant and positive impact it has on people.”
Prior to co-founding george james Ltd, Jonathan had a successful career in scientific and laboratory analytical sales. Having started as a sales rep at Perkin Elmer, Jonathan quickly gained increasingly senior positions at VG instruments culminating in a position as the Global Sales Manager. He then took his skills to Gas Measurement Instruments where he worked as the Global Sales Director and Main Board Director.
“I received some great training and coaching during my formative years in sales and it was fundamental to my success in a very competitive environment. Having received the investment as a sales person myself I then invested heavily in my sales teams and watched the results follow from that investment.”

Christian Walter
Senior Sales Trainer
Christian runs both the scheduled training courses and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.
Armed with a bachelor’s degree in organic chemistry, Christian initiated his commercial journey in scientific instrumentation at Mettler Toledo as an application chemist. Here, his passion for training customers and colleagues took him worldwide, supporting subsidiaries across the globe. After a four-year stint in England, juggling diverse roles in a market organization and earning an MBA at Warwick University, he ascended to head a large Strategic Business Unit. In his last assignment as VP for global sales and service for BUCHI, Christian fully grasped the significance of well-embedded sales skills and strategies for business success, paving the way for his transition to a full-time trainer and coach..
As a trainer and coach, Christian brings a unique blend of technical expertise, global exposure, and a genuine passion for nurturing talent.

Jayne Green
Senior Sales Trainer
After immersing herself in Business Management studies, Jayne was catapulted into the world of commercial sales as an account manager, specialising in selling laboratory chemicals and consumables. Shortly after, she transitioned into capital equipment and software sales, carving herself a career in the life science, biotechnology, and bioprocessing sectors with renowned companies like Fisher Scientific and Infors HT.
As Jayne stepped into team leadership and management positions, she discovered a passion for inspiring and developing people. During this time, the excellent training she received wasn’t merely a learning curve but a catalyst that propelled her career move into training and coaching.
As a trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.

Jonathan Slasinski
Senior Sales Trainer
Jonathan’s passion for training and education began during his time as a high school science teacher, where he translated complex scientific theories into engaging lessons for Biology and Earth Science students. He later transitioned into pharmaceutical sales at Boehringer Ingelheim, where the influence of impactful sales trainers inspired him to pursue a career in enablement.
Over the past 15+ years, Jonathan has held diverse roles across the BioPharma and Life Science industries, working with both startups and large companies including EMD Millipore, Bio-Rad, 10x Genomics, and Singular Genomics. He has successfully sold a wide range of products—from molecular reagents to capital equipment for sequencing, single-cell, and spatial analysis. In leadership roles, he has led high-performing sales teams, coached team members, and collaborated with executive leadership on forecasting, pipeline management, and sales strategy.
Jonathan’s passion for enablement came full circle when he was given the opportunity to build a global enablement program at 10x Genomics. Over the past five years, he has trained and onboarded hundreds of commercial professionals and led leadership development programs for dozens of managers. He is particularly passionate about emotional intelligence (EQ) training, helping others harness emotions to be more effective in both their professional and personal lives.

Pru Layton
Senior Sales Trainer
Pru Layton has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the scheduled training courses and in-house tailored training programs as well as offering one-to-one coaching and mentoring.
During and after her bachelors in chemistry, Pru worked in organic chemistry labs before moving into sales after a total of 7 years. After several years as a sales rep, Pru was promoted to her first sales management role becoming more senior as she moved around in the instrument, healthcare, manufacturing and life science sectors with companies such as Merck, Olympus and Perkin Elmer.
Having identified her skills and motivations in senior sales positions, moving into sales and commercial training was the logical next step for Pru. “I was able to spot and develop talent throughout my career and I really enjoyed watching people succeed. It’s extremely rewarding putting effort into training people and then you continue to watch people grow and develop – years or even decades later. It’s the continuation of watching people succeed that really drives me as a coach.”

Pascal Le Floche Riche
Senior Sales Trainer
Pascal runs both the scheduled training courses and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.
Following a Master’s degree in biochemistry and molecular biology, and a term as an analytical methods development engineer in the pharmaceutical industry, Pascal started his commercial career as a sales representative. He went on to gain increasingly senior roles at both start-ups and global matrix organisations such as Agilent Technologies and Dako Diagnostics.
Pascal went from sales representative to sales director at EMEA level over his 24 year career, introducing and ramping up cutting edge technologies as well as managing product portfolios in mature sectors across instrumentation, automation, reagents, bioinformatics solutions, services in life sciences research, clinical and diagnostic market segments.
“While I really enjoyed growing business year on year and selling breakthrough technologies to scientists and clinicians, the most rewarding aspect of my career was building and supporting the people in my team to success and seeing those people grow in their careers.”

Our Services
We understand that training needs to produce knowledge and skills that your people can use to have an immediate impact on your bottom line. Our training is designed to be easily digestible and highly practical, so you’ll see a tangible ROI as soon as the training ends - all in a format that works for you and your business.